Coffee Shop vs. The Office

I just finished writing a piece entitled Your Blog is (or should be) a Coffee Shop. I think challenging the way many businesses are coming to think about blogs is important, so I'd encourage you to come read it in its entirety:

Visiting a Coffee Shop is a low pressure outing...it's a way to get know someone better and have meaningful conversation. And that's exactly what your blog should be. Your blog is (or should be) a Coffee Shop. It should be a low pressure way for someone to get to know you, your interests, or passions better. It's not your Office. Other parts of your site or perhaps a different site all together should be considered the place where people can learn more about your business.